Hello
I am Ioana and I posses all art director symptoms:
- obsessed with proportions
- maniac about colors
- depressed about Comic Sans
- euphoric about new trends
- analytical with everything else
Latest Work
Check out my latest work:
This commercial aired in cinemas in September. It’s about the Top Beauty Brand in Romania.
Hope you like it!
Works
Here you go...
These are my projects, the ones I am really found off.
It’s a big list. Get ready!
Art Director
Eikon7 | Apr 2017 - present
- branding & illustration
- graphic concepts and execution for print and digital
- creating advertising campaigns
- audio-video editing & animation
- creative producer for commercials
Art Director
Ipmedia | Jan 2013 - Apr 2017
- graphic concepts and execution for illustrations, print and digital
- audio-video editing & animation
- commercial producer & director
- representing company to pitches
- advertising campaigns & strategy
Graphic Designer
Blumenthal | Apr 2011 - Oct 2012
- graphic concepts and execution for illustrations, print and web materials
- art catalogues and books, mostly print
Assistant Producer
Blumenthal | Sep 2009 - Apr 2011
- event planner & assistant to producers, editors & directors
- creative producer for commercials, presentation movies, documentaries
PR
Metamorphosis | Jan 2007 - Dec 2009
- Organizing events like concerts, art exhibitions, theatrical events
- public relations - mostly press and advertising
Education
- Master's degree in Graphic Design
Multimedia & Audio-Video Production
University of Bucharest - University degree in Psychology
Psychology | University of Bucharest - Bachelor's degree in Informatics
Informatic | National College ‘Gheorghe Lazar’, Sibiu (Hermannstadt)
Certification
- ECDL (European Computer Driving Licence)
Jan 2008 - Jun 2008 - Deutsches Sprachdiplom der Kultusministerkonferenz C1
Sep 2007 - Feb 2008 - Informatic and Programming
Feb 2008
Research Visual art
At the end of my master program I worked on a research that brings to light the visual connection between surrealism and graphic ads, an association that is not yet fully explored. It evolves from modernistic theoretical methods and aims to demonstrate the surreal dimension of advertising. The study is formed of a thoroughly analysis of the winning Cannes Lion ads on a period of 5 years and of the activity of the ones that shaped surrealism as art: Salvador Dali, Rene Magritte, Max Ernst and Man Ray.
Languages
English C1, German B2, Romanian
Graphic Design
Adobe: Photoshop, Illustrator, InDesign, Experience Design, Lightroom, InVision
Audio-Video Editing
Adobe: Audition, Premier Pro, After Effects, Media Encore, Aegisub
Other
Pen Drawing, Watercolor Painting