OBL
Summary
One Beer Later is a new romanian craft beer, branded from scratch. The name says it all - One Beer Later, reality can change and you became part of a fantastic trip. Either, you can feel smarter than Einstein, or you have advice to give, or everything seems more beautiful. One Beer Later begins its journey with 3 distinct recipes: American Amber Ale (Einstein is wrong), American Stout (Wooow) & American IPA (Drink Different).
Visual
A rustic, crafted look based on warm chromatic with shades of green for ballance.
Social Media
OBL is aiming to get a distinctive position on social media. Here are some examples of posts and campaigns. For more you can visit FB/onebeerlater or instagram/onebeerlater
Colors
To find the right colors I used mood boards technic. Standard orange was associated with contrast colors that underline very clearly all beauty concepts.
#a86706
#d39d30
#00aeef
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#93193f
#0e1235