Short Trips was one of the first websites that implemented the touristic town Pass in Romania. Through their system tourists could buy a Bucharest Pass, having access to all interesting sites and other discounts and offer to welcome their stay. In the building process there were used special UX/UI techniques to come up with a complex and easy navigable site, very useful for any visitor. Short Trips contains even information about weather, very detailed description about the elements of the tour and also online help 24/7.
Visually, the tendency was to make something that invokes the presence of Bucharest, but also pleasant and easy to navigate. Where possible, information was presented through infographics. Content was visually separated and structure with the help of shapes and colors.
Brand identity colors were used.