I am Ioana and I posses all art director symptoms:

  • obsessed with proportions
  • maniac about colors
  • depressed about Comic Sans
  • euphoric about new trends
  • analytical with everything else

Latest Work

Check out my latest work:
This commercial aired in cinemas in September. It’s about the Top Beauty Brand in Romania.

Hope you like it!


Here you go...

These are my projects, the ones I am really found off.

It’s a big list. Get ready!

Client Leonidas

Category Print

Client HARVI

Category App

Client NRCC (Netherland's Romanian Chamber of Commerce)

Category Print, Web, Video

Client One Beer Later

Category Branding, Print, Social Media Campaigns, Video

Client Geta Voinea

Category Print & Web

Client Ion Iancut Art Catalog & Exhibition

Category Print

Client Romanian Federation of Cycling

Category Election Campaign

Client Fintax
Category Website

Client Huawei
Category Digital

Client Raureni
Category Print, Digital, Packaging

Client National Downhill Championship

Category Print, Web

Client The Immigration Office

Category Visual Identity, Website

Client Christian Tour

Category Web

Client Dr. Leahu Clinics

Category Print & Digital

Client Wolf Theiss

Category Digital

Client Military-Shop

Category Print & Digital

Client D'art

Category Print

Client Ion Iancut Art Catalog & Exhibition

Category Print

Client Zoltan - Art Critic

Category Print

Client Marcel Guguianu - Art Catalogs

Category Print

Client Constantin Brancusi

Category Art catalog - newly discovered sculptures

Client HAZE

Category Print

Client Short Trips

Category Web

Client Geta Voinea in Cinema

Category Cinema Commercial

Client Ocsygen

Category Print

Client Geta Voinea Factory

Category Commercial

Client Alina Nine

Category Website

Art Director

Eikon7 | Apr 2017 - present

  • branding & illustration
  • graphic concepts and execution for print and digital
  • creating advertising campaigns
  • audio-video editing & animation
  • creative producer for commercials

Art Director

Ipmedia  |  Jan 2013 - Apr 2017

  • graphic concepts and execution for illustrations, print and digital
  • audio-video editing & animation
  • commercial producer & director
  • representing company to pitches
  • advertising campaigns & strategy

Graphic Designer

Blumenthal | Apr 2011 - Oct 2012

  • graphic concepts and execution for illustrations, print and web materials
  • art catalogues and books, mostly print

Assistant Producer

Blumenthal  |  Sep 2009 - Apr 2011

  • event planner & assistant to producers, editors & directors
  • creative producer for commercials, presentation movies, documentaries



Metamorphosis  |  Jan 2007 - Dec 2009

  • Organizing events like concerts, art exhibitions, theatrical events
  • public relations - mostly press and advertising


  • Master's degree in Graphic Design
    Multimedia & Audio-Video Production
    University of Bucharest
  • University degree in Psychology
    Psychology | University of Bucharest
  • Bachelor's degree in Informatics
    Informatic | National College ‘Gheorghe Lazar’, Sibiu (Hermannstadt)


  • ECDL (European Computer Driving Licence)
    Jan 2008 - Jun 2008
  • Deutsches Sprachdiplom der Kultusministerkonferenz C1
    Sep 2007 - Feb 2008
  • Informatic and Programming
    Feb 2008

Research Visual art

At the end of my master program I worked on a research that brings to light the visual connection between surrealism and graphic ads, an association that is not yet fully explored. It evolves from modernistic theoretical methods and aims to demonstrate the surreal dimension of advertising. The study is formed of a thoroughly analysis of the winning Cannes Lion ads on a period of 5 years and of the activity of the ones that shaped surrealism as art: Salvador Dali, Rene Magritte, Max Ernst and Man Ray.


English C1, German B2, Romanian

Graphic Design

 Adobe: Photoshop, Illustrator, InDesign, Experience Design, Lightroom, InVision

Audio-Video Editing

Adobe: Audition, Premier Pro, After Effects, Media Encore, Aegisub


Pen Drawing, Watercolor Painting