As the name says, Military Shop is a company that sells military equipments for sports in this area (hunting, airsoft, hiking, skydiving etc.)
Miliatry-Shop visual strategy was developed at Ipmedia.
On regular basis I designed print & digital materials for different promotions and competitions.
Most digital ads intoduce to the user new products. Frequently, there were also designed military-themed social media contests to engage costumers.
To the classic 'Green Olive' (most representative military color) we came up with a palette of beautiful vibrant colors, that kept the 'army' feeling, but enhanced the atmosphere.