Geta Voinea is the leading beauty-salon brand on the romanian market, setting itself apart from the competition due its high quality services and international top hair stylists. The brand was numerous times awarded at beauty gallas & contests. Every year the brand gets a new make over - print, web, video & packaging.
Campaigns were created in collaboration with the marketing & communication departments, with the supervision of the GM.
Geta Voinea Factory is the 'industrial' division of the brand: services are available upon membership cards and without appointments. Each color of the logo is associated with a concept: orange for hair, red for nails/mani-pedi, blue for beauty-cosmetics, green for care products. For every campaign I designed video commercials, that can be found on my vimeo page.
Total Look is an example of a campaign that links the 2 beauty concepts: the classy Geta Voinea with the Factory GV, both aiming for the same thing - beauty perfection.
To find the right colors I used mood boards technic. Standard orange was associated with contrast colors that underline very clearly all beauty concepts.